Last week I shared about the launch of my book and how I was attempting to use Perfect Circle Marketing to make it sharable.
It is 1 week after the official launch and I’m here to report for you all.
First off THANK YOU for the huge support during pre-order and launch week. You all put this book to #1 for 20 of the 30 days it was on pre-order and helped keep it at #1 the entire first week after launch.
How My Crazy Book Marketing Experiment is Going
Remember, I’m buying Kindle versions of my book for anyone that gifts it to a friend.
The gifter gets bonuses unlocked for sharing, the receiver gets the book and the opportunities for the bonuses as well.
That completes the Perfect Circle Marketing effort I’m focused on.
I also reached out to 6 influencers on day 1 and got 3 to share it so far.
The ability to tap into a large audience that can share it puts potential gas to the fire.
The influencers get a landing page with their logo and face and are seen as generous for gifting my book to their audience. (which is how the language reads)
Also, if their audience claims enough books they unlock bonuses as an influencer different than as a reader.
I will mention them and give them a shoutout in my newsletter, help them with their book, or even do a workshop for their audience.
Here are the results so far.
So far 111 have taken up the offer for a free book in a single week.
59 were in the United States which auto selects Kindle redemption code. (outside the U.S. PDF is enabled because they can’t redeem the Kindle codes outside the U.S. amazon)
There is 1 influencer and 1 reader that isn’t an influencer dominating the leader board.
My initial theory was to find at least 2 people that shared this book more than the others in the first month.
Way to go Jeffrey and Summer!
Thanks to the sharing I turned off all ads after launch day.
The book without ANY advertising other than the sharing stayed at #1 and is still #1 in at least 1 category as of this morning.
Prior to launch I had 214 pre-orders sold and now we are at 327.
But I’m moving units for $0.99 and in many cases I’m purchasing them for people.
BUT last week I had 5-7 people grab other books of mine own. Whole sets of my series sold earning me WAY MORE than I’m spending on the Kindle redemption codes. (#’s below are for last week only)
I’ve had to purchase $38.35 in Kindle Codes (after I get my royalties back) and I’ve earned $233.02.
So while I’m spending money to make money, I’m profiting from this type of marketing.
With Bookbub ads now off and this running I’ll be looking to find more people who’d like to ‘gift’ this book to their readers.
It’s proving to be a very profitable form of marketing.
Rarely does being generous backfire, as long as you have a way to profit at some time in the future.
Look at what Alex Hormozi did.
For 3 years he did nothing but serve and when he did have an ask he actually broke records.
If this keeps working I’ll probably do a whole workshop on how to do this for yourself.
Ask your questions in the comments and let me know if you’d like to see how to set this up for your own book(s).
Coach Chris