Today my book, LAZY Book Launch: Stress Free Guide to Selling Your Book All Year, officially launched with 216 pre-orders. THANK YOU ALL SO MUCH!
It is still available for $0.99 on Amazon if you want to purchase it, but if you read more you’ll see how I am gifting you a copy to showcase something rather exciting.
It has been #1 (in two categories on Amazon’s Online Advertising and Writing Business Aspects) 20+ days out of the last 30.
I’ve spent about 2 hours total on the marketing the last month.
How is that FREAKING POSSIBLE!?!?
I have been extremely LAZY in my book launch.
No extra emails
No book launch party.
No upsells and downsells.
No podcast interviews to release on or around launch day.
What I did do was have a good lead magnet.
I wanted to do something CRAZY no one I’d ever seen do.
So my lead magnet was to give my Kindle version way… for any that was referred to it.
This would allow anyone who felt the book had value to give it away… FREE to their friend.
Now I’m not just slowing PDF’s out there.
I’m purchasing Kindle links and offering redemption codes so I get credit as a sale when the person redeems it on Amazon. (I reduced my price to $0.99 during pre-order and launch week and I’m buying codes at $0.99 per book, I’ll get $0.35 in royalties so I’m paying $0.65 per verified sale on Amazon which has a HIGH likelihood of turning into a reader seeing it was referred)
But I knew I didn’t want to manage spreadsheets and redemption links, emails, purchase #’s so I just built the tool to run it all for me.
Here is what it looks like when they go get their free goodies they see they can share the book with ANYONE for free as well as get their own copy.
Here is what the bonus section looks like that shows them what they can earn if they refer more people to the book.
So that went live TODAY when the book released on Amazon. Right now I have 34 people who have opted in to get the book for free and 3 referrals.
My bet is my book will be referred much more in the coming weeks.
Because I believe (my unproven hypothesis) that if I’m delivering value to the reader, they deliver value to their friend they refer the book to, which gets me more ranking on Amazon and readers in my ecosystem, then all of us are winning.
Plus the original reader is getting bonuses for sending people my way!
I call that Perfect Circle Marketing.
Everyone wins.
Now you might be thinking “That doesn’t sound very LAZY. Building a tool to manage your lead magnet.”
No, no it’s not.
This is infrastructure for not just this book, but all my books. And who knows maybe one day a product you all can use.
If I was doing podcasts, beta readers, and all the crazy things I’m supposed to do for a book launch I wouldn’t have been able to build the LAZY Book Marketing tool… and that is the point of this book.
To free up authors from doing expensive time, energy, and relationship investments so they can focus on what will actually move the need for their business, not just a brief flash in the pan week long launch lunacy.
How I Amped It Up to 11
So I was excited about teh 216 that could refer the book to people, but I wanted to pour some gasoline on this fire.
I invited several “Influencers” and built them custom pages for their audience to receive the book free of charge.
Now I’m not a crazy person, so I coded it in to make it easy to make it for multiple people!
I invited 6 influencers that are good friends in a related space as mine and similar audience size, this morning and already 1 has shared it with their audience.
I built it to where it is a generous gift from the influencer to them, because while I’m buying the book, the influencer is letting me borrow their audience and reach to tell them about my book.
Worth EVERY PENNY TO ME!
In exchange they are seen as generous giving a book and also can unlock bonus rewards for them and their whole audience.
This expands the Perfect Circle Marketing to allow the Influencers to spin it for me! (or you if you decide to try this crazy tactic)
Which you put those two together you get… infinity!
My hope is that my experiment is changing how you are viewing your marketing options with your book.
Last week I shared some crazy data that is inside LAZY Book Launch.
If you get 2 readers at launch and get them to share with 2 people each over the next month… it gets crazy fast!
Start with 2 readers at launch who tell two people you’ve got six people after month one who keep that rhythm going.
Launch: 2
Month 1: 6
Month 2: 18
Month 3: 54
Month 4: 162
Month 5: 486
Month 6: 1,458
Month 7: 4,374
Month 8: 13,122
Month 9: 39,366
Month 10: 118,098
Month 11: 354,294
Month 12: 1,062,882
So the goal isn’t a huge launch.
The goal is to make a book worth SHARING and to make it easy to share.
I hope I’ve done both of those.
If you read the book I’d love your thoughts on it and the LAZY Book Marketing referral system. (which I called MyReaderPerks)
Check out LAZY Book Launch at LAZYBookLaunch.com and click “Get the Free Launch Kit” to grab your free copy of the book and the bonus perks for signing up and to see what else you can earn by referring people.
Your Mini Book Coach,
Chris Stanley