Chris, the part about the first 25% doing the real category work makes a lot of sense. A lot of books give useful steps, but they never give me a reason to see the problem in a new way first. Then the advice feels easy to forget. Your line about portable tactics growing someone else’s category was sharp too. It made me think of how often people share tips from a book but never mention the core idea behind it. That seems like the real test.
Chris, the part about the first 25% doing the real category work makes a lot of sense. A lot of books give useful steps, but they never give me a reason to see the problem in a new way first. Then the advice feels easy to forget. Your line about portable tactics growing someone else’s category was sharp too. It made me think of how often people share tips from a book but never mention the core idea behind it. That seems like the real test.
It was a big reveal for me as I started exploring and thinking about thinking 🤔
Absolutely LOVE this, Chris!
You’re a pirate through and through!
ARRRR, you know it.
Thanks Chris. This has got my mind thinking deeper about categories and what makes one vs. what doesn’t.
That is the goal, its where my heads at so let me know what you discover in your thoughts!