Welcome to Category Publishers
Category Publishers is here to help you claim your category by writing a book.
Who is Category Publishers For?
Whether you are a category of one solopreneur or a billion dollar brand, a book is the fastest way to claim mental real estate in your buyers minds with intellectual capital.
Here at Category Publishers, you’ll learn to write, publish, and market not just your book, but your ideas that create and dominate a category.
Who am I?
Category Publishers is written by Chris Stanley.
Built a business in my own category: Created a high-end niche coaching/certification business for independent auto insurance adjusters, in a category called EXP Free Career Paths for Independent Adjusters, generating $750k/year powered by Mini Books as my primary tools for lead generation and credibility building.
Worked with category defining people: Worked with category designs leaders like Al Ramadan, Christopher Lochhead🏴☠️, Eddie Yoon. Helped brands like Play Bigger, Category Pirates 🏴☠️, solopreneurs, and billion dollar brands write or publish their Mini Books that claim a category.
Living My Dream, Unconventionally: I’ve grown my businesses while living an adventurous life on a sailboat and a school bus with my wife and three kids, proving you can build success anywhere.
31x Author, 20x Best-Selling Author: I’ve published 31 books, 20 of which became Amazon best sellers.
80,000+ Books Downloaded: My books have been downloaded more than 80,000 times on Amazon, helping thousands of readers and driving growth in my business in categories like insurance, publishing, and Christian devotionals.
These experiences fuel my passion for helping others turn their ideas into mini books and their mini books into revenue-generating engines for their businesses.
Best Issues (Great places to check out the newsletter)
The Boring Way I Got My First 100 Book Reviews
The moment someone sees your book has 2 reviews, they think “Oh, they are THAT kind of author.”
How to Publish Your Book to Amazon Pt. 1: Metadata
(This is a chapter from my book, Dam the Amazon: How to Self-Publish Your Book and Generate Demand for Your Business Using the Largest Bookstore in the World)
Step 1: Create a POWER Promise to the Reader
(It is based on the first chapter of Mini Book Writing: How to Structure and Write Your Mini Book in 7 Days (Without Overthinking)
My Promise to You
I will deliver weekly, most weeks: I’ll write at least one article a week with ways to write Mini Books, claim your category, or spin your business to get customers with those books. Since I travel full time sometimes something comes unexpected, but I try hard to not skip weeks.
I will focus on claiming a category that results in revenue, not fluff: This isn’t about vanity metrics or writing for the sake of it. Everything I share is designed to help you claim your category and to get customers.
I won’t stop innovating: I’m committed to keeping you at the forefront of category publishing, leveraging the latest AI tools, marketing strategies, and frameworks to ensure your business stays ahead.
