I’m buying a copy of my book for anyone that gets it recommended to them.
Let me explain.
I’m tired of marketing my books.
I know so many authors are.
I wrote the LAZY Book Launch earlier this year and sat on it for 3+ months before I came back to it.
While thinking about why I’m so tired with book marketing I attended Ryan Levesque event behind his book launch of Return to Real.
He did everything “right” and I have mad respect for him. But it made me even more tired.
“I can’t do that.” I said mumbling as I watched him break down his massive strategy and push.
But I kept listening... a nugget here for later, an interesting tactic, then he said something about his overarching goal was “Reader Maxxing.”
So I sat with that brewing on how to get more “readers.”
A week before I saw a post about how if you get 2 podcast listeners a year to share your podcast and all 4 share your podcast with 2 others, on and on, you’ll reach 7 billion people in 20 years.
I did the math on doing 2 readers a month the same way (let’s be real, I had the clanker do it), but it turns out if you get that compounding math working for you it looks like this.
Start with 2 readers at launch who tell two people you’ve got six people after month one who keep that rhythm going.
Launch: 2
Month 1: 6
Month 2: 18
Month 3: 54
Month 4: 162
Month 5: 486
Month 6: 1,458
Month 7: 4,374
Month 8: 13,122
Month 9: 39,366
Month 10: 118,098
Month 11: 354,294
Month 12: 1,062,882
So as I’m hearing Ryan talk about Reader Maxxing I’m thinking of this....
Then it hit me like a lightning bolt, “The best way to get readers is to get people to recommend the book! I want to be Referral Maxxing”
(because frankly try to say Recommending Maxxing... doesn’t work.)
So how do I do that?
Word of Mouth Marketing (WOM) is extremely hard. What if it didn’t have to be?
So with the release of the LAZY Book Launch I’m trying something new.
I’m buying a copy of my book for anyone that gets it recommended to them.
Plus, the person who recommended the book gets credit for it that unlocks bonus content like,
- Resource Bundle (1 claim)
- Audiobook (2 claims)
- Replay of my $297 event (5 claims)
- Free coaching call (10 claims)
- LAZY Book Marketing System set up for you (100 claims)
A rewards system for people referring people and claiming their free gift.
I’m only using stuff I already have as lead magnets and content already prepared so it keeps with my LAZY Book Launch theme.
Everyone wins, its Perfect Circle Marketing.
Reader - bonuses to send to a free gift to a friend
Friend - free book (plus opportunity for bonuses)
Author - gets more readers
And because I’m buying the books myself, when the friend redeems their free book they’re counted as a reader by Amazon both in sales and if they leave a review.
But my goal is to get this book and many of my books, in as many hands as possible with the least effort and time given on my end.
Then show you how I did it.
I built the platform to manage it all for me so it isn’t a manual process.
We’ll see if we can change how word of mouth book marketing works.
P.S. If you pre-order LAZY Book Launch it’s $0.99 during the pre-order and releases later this month. Plus you’ll be able to refer any friends, audiences, or family members to grab the book FOR FREE as a gift from you.